The Egyptian buy now, pay later platform Valu has secured initial regulatory approval to launch its services in Jordan, according to a report from FinTech Arabia. The approval represents a significant step in Valu's strategy for regional growth, marking its first planned expansion beyond Egypt since its acquisition by the local fintech unicorn MNT-Halan.

The source did not specify the exact Jordanian regulatory body that granted the initial approval. The next steps for Valu will involve completing the final licensing process, developing a local merchant network, and adapting its platform to the Jordanian market.

Valu's potential entry into Jordan comes at a time of increasing competition and consolidation in the Middle East's BNPL sector. The model, which allows consumers to split purchases into installments, has gained traction across the region, with players like Saudi Arabia's Tamara and the UAE's Tabby also expanding their footprints.

Valu was acquired in early 2024 by MNT-Halan, an Egyptian fintech that achieved unicorn status the previous year. MNT-Halan, which operates a digital banking and lending ecosystem primarily focused on Egypt's unbanked and underbanked populations, has been actively integrating Valu's BNPL capabilities into its broader suite of financial services.

The expansion effort follows a recent capital injection for MNT-Halan. In June 2026, the company secured an undisclosed amount of backing from a consortium that included the International Finance Corporation, Chimera Abu Dhabi, and the Egyptian African Bank for Development, as reported by TechAfrica News. The funding was intended to support the expansion of its digital financial services, including lending and payment products.

Valu's move into Jordan aligns with a broader trend of Egyptian fintechs seeking growth in neighboring markets. With a high mobile penetration rate and a youthful population, Jordan presents a logical target for digital financial services aiming to increase their regional market share.

The BNPL space in Egypt itself remains active, as evidenced by separate developments. In the same week as the MNT-Halan funding announcement, another Egyptian consumer lending fintech, Blnk, secured $37 million in a combination of equity and debt financing. A report from Fintech News Egypt noted that Blnk's funds would be used to scale its instant consumer financing and merchant lending products within Egypt.

Valu's approval in Jordan highlights the maturing nature of the North African fintech ecosystem, where leading players are beginning to leverage their scale and operational experience to compete in new markets. The success of this cross-border strategy will depend on navigating local regulatory environments, building consumer trust, and differentiating offerings in an increasingly crowded field.